With an estimated 20,000 to 30,000 people in attendance and many more watching the Pay-Per View online, this event continues the recent trend of influencers punching each other in a regulated environment for financial gain.Īustin McBroom of the Ace Family, with 19 million YouTube followers, will headline the event in a fight against TikTok star Bryce Hall, who has 20 million TikTok followers. McBroom believes he'll have the upper hand in this weekend's brawl McBroom spoke to Insider in an interview ahead of the fight. Hall and McBroom have been publicly feuding for months, with Hall posting a text message conversation between the pair in March and the pair getting into a scuffle at the May press conference. "Him and I definitely don't like each other," McBroom told Insider. "We have real beef, I wouldn't say I hate him but just don't like him. He's young and immature and I'm going to teach him a lesson."Īccording to McBroom, he originally had three potential targets on his list: Logan Paul, Jake Paul, and then Bryce Hall. With Logan fighting Mayweather last weekend and Jake going a "different direction," this left Hall who he described as "young and immature."įor the past three months, McBroom says that he's been training every day with regularly running, preparing at the gym, and cryotherapy. He's taken this opportunity to try and transition his content out of the family-friendly vlogs that have allowed him and his wife Catherine Paiz to become successful influencers who in 2019 purchased a $10 million Los Angeles home. "I'm able to step outside my brand a little bit with this event and let people know I have to do things a little differently in order for this to happen." "My brand is a lot different than all these other guys," McBroom said. Though family vlogging and lip-synching might be two different forms of content, both McBroom and Hall are linked in their affinity for being tied up in internet drama.
Having a feud or a beef helps build the excitement for the match and McBroom believes it is crucial for fan engagement. "Fans want to see beef, whether it's real or fake, it doesn't matter," McBroom said. "We can't just go up there and say we are best friends, I don't think anybody would be interested in that. Rodin Eckenroth / Getty Images Allen Berezovsky/FilmMagic There definitely has to be some animosity." Influencers have moved into the boxing space and there may be no going backīryce Hall and Austin McBroom are set to fight each other as part of the "Social Gloves: Battle of the Platforms" event.
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